HBL has once again painted the town green with their latest PSL anthem, “Sab Sitaray Humaray”. Featuring three of the most popular artists in the country – Shae Gill, Asim Azhar, and Faris Shafi – the anthem has received a mixed response from the public.
While the line-up of artists is commendable and fresh, the visual treatment of the anthem could have been livelier. The shots involving horses galloping and flags flying in slow motion may be inspired by Turkish historical shows, but they seem out of place and skewed toward a niche audience.
However, Shafi’s rap in the anthem received the accolades it deserves and serves as the X factor in the anthem. The beat is catchy, but for some reason, the only lyrics that actually go with it are the ones sung by Asim Azhar. Gill’s look in the first half of the anthem seems like a homage to Frida Kahlo and doesn’t exactly fit the overall purpose of the anthem.
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Despite these minor flaws, the anthem has received a decent response from the public, thanks in part to the strong marketing efforts around it. From opening dance performances on the anthem to the artists performing live, the promotional efforts around the anthem are just as strong as the lyrical piece itself, if not more.
HBL deserves applause for supporting events and activities that lighten things up every once in a while. As a common consumer of media efforts, HBL is associated with all things worth talking about and is winning the branding game!
